Zerodha Vs 5paisa Vs Alice Blue Online comparison between all aspect of share brokers like Active clients, Trading platform, Brokerage charges, Customer care supports & tools, Margin/leverage, Account opening charges etc.
Zerodha Introduction.
Zerodha is a India’s no.1 stock broker with more than 8,50,0000 + active customers. Just started in 2010 and Zerodha is suitable for all types of traders & investors, it leads the industry in Indian trading and low-cost commissions. Founded nearly 10 years ago, Zerodha securities is known for its industry-leading commissions schedule, margin rates, and customer care support & Trading platforms.
Recently they won award “Zerodha – India’s best retail brokerage for 2018” by NSE. Zerodha provides service in all segments like Equity, Currency, Commodity, F&O, Mutual fund etc. Zerodha only focus on execution of trades and trading platform offers by them is international standards.
5paisa Introduction
5paisa.com, founded in 2005, is a Discount-service broker with over 10000+ retail customer accounts (Crossed in March 2017). Like its closest competitors, 5paisa.com offers a simple, flat-fee trading commission structure. Stock, Currency trades are Rs.10 per order, and options trades run at Rs.10 per order. 5paisa provides a high quality of customer service, and all-around investment offering.
Recently 5paisa won “Best Digital Startup of the Year” Award. 5paisa, like its competitors, offers active trader services and tools, including both desktop and web-based, as well as a mobile application for trading. 5paisa does a good work of providing educational content like Articles, videos, infographics to customers.
Alice Blue Online Financial Services
Alice blue Online started in 2008 as an Alicebliue Securities, currently Alice blue online has more than 35000 customers and 1000+ partners across India. Aliceblue has a good presence in south India. Known for its reliable customer services, Alice blue online only charge 0.01% or Rs.20 per order whichever is lower.
Recently they won “Best Brokerage House – Energy” Award from MCX and Highest Volume Generator in commodities and “Gems of India” Award in 2014. Enjoy Trade unlimited full-time equity, commodity and currency by customizing
Zerodha Vs 5paisa Vs Alice Blue Online Side-by-side Comparison
| Broker Name | Zerodha | 5paisa.com | Alice Blue Online |
| Broker Info | Zerodha Review | 5paisa Review | Alice Blue Online Review |
Zerodha Vs 5paisa Vs Alice Blue Online Background Comparison
| Background | Zerodha | 5paisa.com | Alice Blue Online |
| Incorporation Year | 2010 | 2005 | 2008 |
| Broker Services | Discount Broker | Full-service Discount Broker | Discount Broker |
| Website URL | www.zerodha.com | www.5paisa.com | www.aliceblueonline.com |
| Contact Number | 080-40402020 | +91 8976689766 | 080 61575500 / 080 22174600 |
| Exchanges Accessible | NSE, BSE, MCX-SX & MCX | NSE, BSE, MCX-SX | NSE, BSE, MCX, MCX-SX, NCDEX |
| Demat (NSDL/CDSL) | CDSL – ZERODHA SECURITIES PVT. LTD. | CDSL | CDSL |
| Active Total Client | 8,00,000+ Clients | 10000+ Clients | 35000+ Clients |
Introduction Comparison
| Introduction | Zerodha | 5paisa.com | Alice Blue Online |
| Broker Reviews /Opinion | Zerodha is discount broker with Rs.20 per executed order brokerage plan. Customer care support is very good. They offers Lowest trade commissions and margin rates in the industry. Web Trading is easy to use and a great compliment to the New Pi desktop platform | Overall, thanks to 5paisa for its low brokerage costs and good services, 5paisa.com value for traders across the full spectrum of the trader’s community. What impresses us most about 5paisa.com is its drive to continue efforts and offer the best possible customer experience. 5paisa is a discount stock broker and it is useful for the intraday trader. | Alice Blue Online is Discount stock broker with simple Rs.20 per executed order brokerage plan for all segments. Alice blue provides fast and simple trading portals for online trading with superior charts. Alice blue online mobile app (ANT Mobi) is comes in India’s top3 leading trading apps. Dedicated customer support. |
Broker Ratings and Reviews Comparison
| Broker Rating/Reviews | Zerodha | 5paisa | Alice Blue Online |
| Opening Charges | ★★★★★ | ★★★★ | ★★★★ |
| Commissions & Fees | ★★★★★ | ★★★★ | ★★★★ |
| Trading Platforms & Tools | ★★★★★ | ★★★★ | ★★★★ |
| Order Execution | ★★★★★ | ★★★★ | ★★★★ |
| Fund Add/Withdraw | ★★★★★ | ★★★★ | ★★★★ |
| Customer Services | ★★★★★ | ★★★★ | ★★★★ |
| Overall Rating | ★★★★★ | ★★★★ | ★★★★ |
Usable for Investors Category Comparison
| Useful for Type of Investors | Zerodha | 5paisa.com | Alice Blue Online |
| Day Traders | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Active Investor/Trader | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Investor | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
Account Opening Fees and AMC Comparison
| Account Opening Fees and AMC | Zerodha | 5paisa.com | Alice Blue Online |
| Trading Account Opening Charges | Rs. 300 – for Trading & DEMAT | Rs. 650 | Equity: Rs.310 and Commodity: Rs.120 |
| Trading Annual Maintenance Charges | Free | Free | Free |
| Demat Account Opening Fees | Rs. 300 – for Trading & DEMAT | Free | Free |
| Demat Annual Maintenance Charges | Rs.300 + 18% GST for individuals | Free 1st Year (Rs.400/Per Annum) | Free AMC for Lifetime |
| Commodity Fees | Rs. 200 – for commodity account | Rs.0 | Rs.200 |
| Offer DP Service | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
Available Trading Brokerage Plans Comparison
| Available Brokerage Plans | Zerodha | 5paisa.com | Alice Blue Online |
| Monthly Subscription | Not Available, ✖ | Not Available, ✖ | Not Available, ✖ (customized plans/ memberships. Available) |
| Yearly Subscription | Not Available, ✖ | Not Available, ✖ | Not Available, ✖ (customized plans/ memberships. Available) |
| Multiple Subscription | Not Available, ✖ | Not Available, ✖ | Not Available, ✖ (customized plans/ memberships. Available) |
Trading Brokerage Charges Comparison
| Brokerage Charges | Zerodha | 5paisa.com | Alice Blue Online |
| Plan Subscription Summery | Zerodha charges Only Rs.20 Per order for all segments and Rs.0 for Equity Delivery. | 5paisa charges only flat fee of Rs.10 per order for all segments including Equity, Equity Derivatives (F&O) and Currency. | AliceBlue Online charges only Rs.20 per executed order. |
| Equity Intraday Charges | Rs.20/executed order or 0.01% whichever is lower. | Rs.10 per executed order. | Rs.20/executed order or 0.01% whichever is lower. |
| Equity Delivery Charges | Free | Rs.10 per executed order. | Rs.20/executed order or 0.01% whichever is lower. |
| Equity Futures Charges | Rs.20/executed order or 0.01% whichever is lower. | Rs.10 per executed order. | Rs.20/executed order or 0.01% whichever is lower. |
| Equity Options Charges | Rs.20/executed order or 0.01% whichever is lower. | Rs.10 per executed order. | Rs.20/executed order or 0.01% whichever is lower. |
| Currency Futures Charges | Rs.20/executed order or 0.01% whichever is lower. | Rs.10 per executed order. | Rs.20/executed order or 0.01% whichever is lower. |
| Currency Options Charges | Rs.20/executed order or 0.01% whichever is lower. | Rs.10 per executed order. | Rs.20/executed order or 0.01% whichever is lower. |
| Commodity Charges | Rs.20/executed order or 0.01% whichever is lower. | NA | Rs.20/executed order or 0.01% whichever is lower. |
| Minimum Brokerage Fees | 0.01% Minimum | Flat Chrages Rs.10 | 0.01% on Turnover value. |
| Any Hidden Cost | No, ✖ | No, ✖ | No, ✖ |
| Call & Trade Charges | Rs 20 + 18% GST per order | Rs.100 /per call(No order limit). | Rs.20/executed order. |
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Available Margins / Leverage Comparison
| Margins or Leverage | Zerodha | 5paisa.com | Alice Blue Online |
| Equity Margin Intraday | No Margin for Delivery. | Upto 3 to 12 times for equity cash. | Category A Stocks: Up to 20 times, Category B Stocks Up to 10 times. |
| Equity Margin Delivery | Up to 12.5 times equity intraday margin. | Upto 3.5 times for equity delivery. | Upto 3 times on Equity Delivery. |
| Equity Margin Futures | Up to 2 times for future. | Upto 2 times for futures. | Upto 5 times on equity futures intraday (MIS). |
| Equity Margin Options | Up to 3 times for shorting options. No for buying options. | Up to 2 times for option short selling. No margin for option buyers. | Upto 5 times on option index selling and 3 times on option index buying. No leverage for other option buying. |
| Currency Margin Futures | Up to 2.5 times for Intraday margin. 100% for carry forward. | Upto 2 Times for Intraday. | Upto 10 times For Intraday and 1 time for carry forward. |
| Currency Margin Options | Up to 2.5 times for intraday, 100% for carry forward. | Upto 2 Times for Intraday. | Upto 10 times For Intraday and 1 time for carry forward. |
| Commodity Margin | Up to 2.5 times for intraday, 100% for carry forward. | NA | Upto 10 times For Intraday and 1 time for carry forward. |
Transparency and Transaction and other Government charges, Taxs Comparison
| Transparency & Other Fees | Zerodha | 5paisa.com | Alice Blue Online |
| Equity Day Trading | 0.00325% or Rs.325/per crore. | 0.00325% or Rs.325/per crore. | 0.00325% or Rs.325/per crore. |
| Equity Delivery | 0.00325% or Rs.325/per crore. | 0.00325% or Rs.325/per crore. | 0.00325% or Rs.325/per crore. |
| Equity Futures Trading | 0.0021% or Rs.210/per crore. | 0.0019% or Rs.190/per crore. | 0.0021% or Rs.210/per crore. |
| Equity Options Trading | 0.053% or Rs.5300/per crore. | 0.05% or Rs.5000/per crore. | 0.055% or Rs.5500/per crore. |
| Currency Futures Trading | 0.00135% or Rs.135/per crore. | 0.0011% or Rs.110/per crore. | 0.0011% or Rs.110/per crore. |
| Currency Options Trading | 0.044% or Rs.4400/per crore. | 0.04% or Rs.4000/per crore. | 0.044% or Rs.4400/per crore. |
| Commodities Trading | Agri: Rs.275 per crore. Non-Agri: Rs.360 per crore. | NA | Agri: Rs.275 per crore & Non-Agri: Rs.360 per crore. |
| AMC Charge | Free for Trading AMC. Rs.300 PA for Demat AMC | Rs.400/- (1st year Free). | Rs.0 AMC for Lifetime |
| DP Transaction Fees | Equity Stock: Rs 13.5 per scrip charged on T+2 days(+18% GST), Mutual Funds: Rs 5.5 per scrip charged on the date of redemption(+18% GST) | Rs.25/per transaction. | No Information |
| Offline order placing Charge | Rs. 20 per order | Rs.100 /per call(No order limit). | No Information |
| Sebi Charges | Rs.15/per cr. | Rs.15/per cr. | Rs.15/per cr. |
| GST | 18% on Brokerage + Transaction charges. | 18% on Brokerage + Transaction charges. | 18% on Brokerage + Transaction charges. |
| Stamp Duty | As per Clients state. | As per Clients state. | As per Clients state. |
Available Trading Platform / Software Comparison
| Trading Platforms / Software | Zerodha | 5paisa.com | Alice Blue Online |
| Desktop Trading Platform | Zerodha Pi | 5PaisaTradeStation | ANT – Analyse and Trade |
| Web Based | kite.zerodha.com | www.5paisa.com << Trade | ant.aliceblueonline.com |
| Mobile Application | Kite by Zerodha | 5Paisa – Online Share Market Trading App | ANT MOBI |
Trading Platform Details Comparison
Charting Facility Comparison
| Charting | Zerodha | 5paisa.com | Alice Blue Online |
| Intraday (Day Chart) | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| End of Day (Daily Chart) | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Coding/Backtesting | Not Available, ✖ | No, ✖ | Yes, Available ✔ |
Reporting Comparison
| Reporting | Zerodha | 5paisa.com | Alice Blue Online |
| Trade Online Reports | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| PNL Online Reports | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Online Contract Notes | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
Trading Support and Tools Comparison
| Support & Tools | Zerodha | 5paisa.com | Alice Blue Online |
| Research & Tips | No, ✖ | Yes, Available ✔ | No, ✖ |
| Brokerage Calculator | Yes, Available ✔ | No, ✖ | No, ✖ |
| Span Margin Calculator | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Trailing Stoploss | No, ✖ | No, ✖ | Yes, Available ✔Auto trailing SL |
| Training & Education | Yes, ✔ Blogs, Articles | Yes, ✔ Blogs, Articles | Yes, ✔ Blogs, Articles |
Trading Features Comparison
| Useful Trading Features | Zerodha | 5paisa.com | Alice Blue Online |
| 3 in 1 Account (Bank+Trading+Demat) | Yes, Available ✔ Link with IDFC bank | No, ✖ | No, ✖ |
| Instant Fund withdrawal | No, ✖(24 hours) | No, ✖ | No, ✖ |
| Relationship Managers (RM) | No, ✖ | No, ✖ | No, ✖ |
| Charts | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Algo Trading / Robot | No, ✖ | No, ✖ | No, ✖ |
| Mobile SMS Alerts | Yes, Available ✔(Trade SMS ALERT : Rs.1 Per SMS) | Yes, Available ✔ | Yes, Available ✔ |
| Online Demo | Yes, Available ✔ | Yes, Available ✔ | No, ✖ |
| Online Portfolio | Yes, Available ✔ | No, ✖ | No, ✖ |
| Margin for Future Trading | Yes, Available ✔ | Yes, Available ✔ | No, ✖ |
| Combined Records for Equity & Commodity | Yes, Available ✔ | No, ✖ | Yes, Available ✔ |
| Intraday Sq.off Timing | 3.20 PM | 3.10 PM | 3.15 PM |
| Can NRI Trade | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Extra Features | Pivot Point Indiactor on Chart | Ask to Broker | Pivot Point Calculator |
Services and Available Option Category Comparison
| Investment Service and Available Options | Zerodha | 5paisa.com | Alice Blue Online |
| Equity Cash & Future & Option | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Currency Derivatives (Forex) | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Commodity | Yes, Available ✔ | No, ✖ | Yes, Available ✔ |
| Online IPO Request | No, ✖ | No, ✖ | No, ✖ |
| Mutual Funds (MF) | Yes, Available ✔ | Yes, Available ✔ | No, ✖ |
| Bonds / Negotiable Certificate of Deposit | No, ✖ | Yes, Available ✔ | No, ✖ |
| Exchange-Traded Fund (ETF) | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Banking Services | No, ✖ | No, ✖ | No, ✖ |
| Direct Insurance | No, ✖ | Yes, Available ✔ | No, ✖ |
| Forex Investment | No, ✖ | No, ✖ | No, ✖ |
| MF SIP Investments | No, ✖ | Yes, Available ✔ | No, ✖ |
| PMS Services | No, ✖ | Yes, Available ✔ | No, ✖ |
| Other Options | Ask to Broker | Ask to Broker | Ask to Broker |
Fund ADD / Fund Withdrawal Procedure Comparison
| Fund Add/Withdrawal Process | Zerodha | 5paisa.com | Alice Blue Online |
| Fund Pay In and Pay out | Add Fund: Cheque, Online Bank Transfer using IMPS, NEFT or RTGS, UPI, Net-Banking and payment gateway. Withdrawal fund: Bank Transfer | Add Fund: Cheque, Online Bank Transfer using IMPS, NEFT or RTGS, UPI, Net-Banking and payment gateway. Withdrawal fund: Bank Transfer | Add Fund: Cheque, Online Bank Transfer using IMPS, NEFT or RTGS, UPI, Net-Banking and ATOM payment gateway,DD. Withdrawal fund: Bank Transfer. |
| Time for Payout | 24 hours (working days). | 24 hours (working days) | 24 hours (working days). |
| Linked Bank | Near about 22 bank available for fund credit and Rs.9 for per transaction. | Near about 23 bank available for fund credit and Rs.9 for per transaction. | Near about 25 bank available for fund credit. |
Trading Order Types Comparison
| Trading Order Types | Zerodha | 5paisa.com | Alice Blue Online |
| Cash N Carry (CNC Order) | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Margin Intraday Square (MIS Order) | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Normal (NRML Order) | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Cover Order | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Bracket Order | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔with auto trailing SL |
| Buy Today Sell Tomorrow (BTST) | Yes, Available ✔ | No Information | No Information |
| Sell Today Buy Tomorrow (STBT) | Yes, Available ✔ | No Information | No Information |
| AMO – After Market Order | Yes, Available ✔ | No, ✖ | Yes, Available ✔ |
| GTG – Good Till Cancelled | No, ✖ | Yes, Available ✔ | No, ✖ |
Customer Care Services and Numbers Comparison
| Customer Care Services | Zerodha | 5paisa.com | Alice Blue Online |
| Customer Care Service 24/7 | No, ✖ | No, ✖ | Yes, Available ✔ |
| Email Support | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Live Chat Online | No, ✖ | No, ✖ | Yes, Available ✔ |
| Phone Support | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Toll-Free Number | No, ✖ | No, ✖ | No, ✖ |
| Support by Branch | Yes, Available ✔ | No, ✖ | Yes, Available ✔ |
| Customer Care Contact Number | 91 8040402020 | 8976689766 | 080 61575500 / 080 22174600 |
| Account Opening Procedure | Paperless | Paperless | Online |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Complaints Support Email | [email protected] | [email protected] [email protected] [email protected] | [email protected] |
| Educational Blog | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Head Office Address | #153/154 4th Cross Dollars Colony, Opp. Clarence Public School, J.P Nagar 4th Phase, Bangalore – 560078 | Sun Infotech Park, Road No. 16V, Plot No.B-23 Thane, Industrial Area, Wagle Estate, Thane – 400604 | 85/2, 3rd Floor, Royal Building, Sathy Road, Erode – 638003, Tamil Nadu |
Investment Advice/Tips/ Research & Reports Comparison
| Investment Advice – Tips, Research & Reports | Zerodha | 5paisa.com | Alice Blue Online |
| Equity Research | No, ✖ | Yes, Available ✔ | No, ✖ |
| Mutual Fund Research | Yes, Available ✔ | No Info | No, ✖ |
| ETF Research | No, ✖ | No, ✖ | No, ✖ |
| Daily Report | No, ✖ | Yes, Available ✔ | Yes, Available ✔ |
| Free Tips- Advisory | No, ✖ | Yes, Available ✔ | No, ✖ |
| Company Result Analysis | No, ✖ | Yes, Available ✔ | No, ✖ |
| News & Alerts | No, ✖ | Yes, Available ✔ | No, ✖ |
Advantages & Disadvantages Comparison
| Advantages & Disadvantages | Zerodha | 5paisa.com | Alice Blue Online |
| Pros / Likes | 1) Rs.0 for Equity Delivery. 2) Excellent Trading Platforms. 3) Customer care support is very good. 4) Easy account opening procedure. 5) Direct mutual fund investments. | 1) Educational articles are Excellent. 2) Customer service is very good. 3) All three trading platforms are fantastic. 4) Offers very Low Brokerage only flat fee of Rs.10 per executed order. 5) Mobile App crosses 1 Million downloads. | 1) Zero annual maintenance charges. 2) High leverage on trading products. 3) 20 times limit for bracket order 4) 20 times limit for bracket order Aliceblue provides E-Learning Kit for fundamental and technical research. 5) Advanced trading platform to build our own strategy. |
| Cons / Dislikes | 1) Rs.20 Extra for call n trade. 2) No stock advisory. 3) Online IPO Application not available. | 1) Call & Trade is Rs.100 for per call which is higher as compare to other brokers. 2) MCX and NCDEX commodity trading is unavailable. 3) Higher charges of Rs.25 per transaction for Demat. 4) No Branches in your city. | 1) No investment advisory or Tips. 2) Toll-free number not available. 3) Rs.20 for call-n-trade. 4) Online IPO Application not available. |
| Promotion or offer | Free equity delivery trading and only Rs.20 or 0.01 % whichever is lowest brokerage charges | 1st Year Free Demat Annual Maintenance Charges (AMC). 5paisa offers Low Trade brokerage just Rs.10 per order + Demat AMC free for 1st year + Free Mutual Fund Account. | Life time free Demat Account and only Rs.20 for per executed order. |
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