Sharekhan Vs ICICI Direct step-by-step comparison between all aspect of share brokers like Active clients, Trading platform, Brokerage charges, Customer care supports & tools, Margin/leverage, Account opening charges etc.
SHAREKHAN VS ICICI DIRECT SIDE-BY-SIDE COMPARISON
| Broker Name | Sharekhan Securities | ICICI Direct |
| Broker Info | Sharekhan Review | ICICI Direct Review |
SHAREKHAN VS ICICI DIRECT BACKGROUND
| Background | Sharekhan Securities | ICICI Direct |
| Incorporation Year | Feb, 2000 | 2000 |
| Broker Services | Full-Service Discount Broker | Full-Service Discount Broker |
| SHAREKHAN VS ICICI DIRECTWebsite URL | sharekhan.com | icicidirect.com |
| Contact Number | 022 330546000 | 1860 123 1122 |
| Exchanges Accessible | NSE, BSE, MCX-SX, MCX & NCDEX | NSE, BSE |
| Demat (NSDL/CDSL) | NSDL & CDSL | NSDL & CDSL |
| Active Total Client | 5,00,000+ Clients | 10,00,000+ Clients |
INTRODUCTION
| Introduction | Sharekhan Securities | ICICI Direct |
| Broker Reviews /Opinion | Sharekhan securities has great brand value. One of the largest stock broking company in India. Sharekhan has presences in almost all Indian cities. Provide great trading platform and first broker introduced bracket and trailing stoploss order. | ICICI Direct is a subsidary of ICICI bank. ICICIDirect is india’s one of the top 5 full service stock broker. Offers all services at one palce like Trading account+ Bank account+ Demat Account |
BROKER RATINGS AND REVIEWS COMPARISON
| Broker Rating/Reviews | Sharekhan Securities | ICICI Direct |
| Opening Charges | ★★★★ | ★★★★ |
| Commissions & Fees | ★★★ | ★★★★ |
| Trading Platforms & Tools | ★★★★★ | ★★★★ |
| Order Execution | ★★★★★ | ★★★★ |
| Fund Add/Withdraw | ★★★★★ | ★★★★ |
| Customer Services | ★★★★★ | ★★★★ |
| Overall Rating | ★★★★ | ★★★★ |
USABLE FOR INVESTORS CATEGORY COMPARISON
| Useful for Type of Investors | Sharekhan Securities | ICICI Direct |
| Day Traders | Yes, Available ✔ | Yes, Available ✔ |
| Active Investor/Trader | Yes, Available ✔ | Yes, Available ✔ |
| Investor | Yes, Available ✔ | Yes, Available ✔ |
ACCOUNT OPENING FEES AND AMC COMPARISON
| Account Opening Fees and AMC | Sharekhan Securities | ICICI Direct |
| Trading Account Opening Charges | ₹ 750 for Classic & ₹ 1000 for Trade Tiger | ₹ 975 |
| Trading Annual Maintenance Charges | ₹ 0 | ₹ 0 |
| Demat Account Opening Fees | ₹ 0 | ₹ 0 |
| Demat Annual Maintenance Charges | ₹ 450 | ₹ 700 |
| Commodity Fees | ₹ 0 | NA |
| Offer DP Service | Yes, Available ✔ | Yes, Available ✔ |
AVAILABLE TRADING BROKERAGE PLANS COMPARISON
| Available Brokerage Plans | Sharekhan Securities | ICICI Direct |
| Monthly Subscription | Not Available, ✖ | Not Available, ✖ |
| Yearly Subscription | Not Available, ✖ | Not Available, ✖ |
| Multiple Subscription | Not Available, ✖ | Not Available, ✖ |
TRADING BROKERAGE CHARGES COMPARISON
| Brokerage Charges | Sharekhan Securities | ICICI Direct |
| Plan Subscription Summery | Percentage Based Brokerage Charges | Percentage Based Brokerage Charges |
| Equity Intraday Charges | 0.10% for Intraday | Equity Intraday 0.05% |
| Equity Delivery Charges | 0.50% for Delivery – Negotiable | Delivery 0.25%- Negotiable |
| Equity Futures Charges | 0.10% on one side oniy for intraday sq.off & 0.10% on second side if sq.off on next next | One side for Intraday & 0.05% on Turnover overnight |
| Equity Options Charges | Rs.100 per Lot | Intraday ₹ 25 Per lot for Intraday & Overnight ₹ 95 per lot |
| Currency Futures Charges | 0.10% | One side for Intraday & 0.05% on Turnover overnight |
| Currency Options Charges | ₹ 20/lot- Negotiable | Intraday ₹ 25 Per lot for Intraday & Overnight ₹ 95 per lot |
| Commodity Charges | 0.10% | NA |
| Minimum Brokerage Fees | Defualt 0.10% | 0.05% OR 5 Paisa on 100 rupees |
| Any Hidden Cost | No, ✖ | No, ✖ |
| Call & Trade Charges | Free | First 20 Calls Free Than ₹ 25 per call & trade |
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AVAILABLE MARGINS / LEVERAGE COMPARISON
| Margins or Leverage | Sharekhan Securities | ICICI Direct |
| Equity Margin Intraday | Upto 32x times for equity cash. | Upto 16x times for equity cash. |
| Equity Margin Delivery | Upto 15x times for equity delivery | Upto 8x times for equity delivery |
| Equity Margin Futures | Upto 15x times for equity futures | Upto 8x times for equity futures |
| Equity Margin Options | Upto 10x times for equity options | Upto 5x times for equity options |
| Currency Margin Futures | Upto 8x for currency futures | Upto 8x for currency futures |
| Currency Margin Options | Upto 10x for currency options | Upto 8x for currency options |
| Commodity Margin | Upto 10x times for Commodity | NA |
TRANSACTION AND OTHER GOVERNMENT CHARGES, TAXES COMPARISON
| Transparency & Other Fees | Sharekhan Securities | ICICI Direct |
| Equity Day Trading | 0.00325% or Rs.325/per crore. | 0.00325% or Rs.325/per crore. |
| Equity Delivery | 0.00325% or Rs.325/per crore. | 0.00325% or Rs.325/per crore. |
| Equity Futures Trading | 0.0021% or Rs.210/per crore. | 0.0019% or Rs.190/per crore. |
| Equity Options Trading | 0.055% or Rs.5500/per crore. | 0.05% or Rs.5000/per crore. |
| Currency Futures Trading | 0.0013% or Rs.130/per crore. | 0.0011% or Rs.110/per crore. |
| Currency Options Trading | 0.042% or Rs.4200/per crore. | 0.04% or Rs.4000/per crore. |
| Commodities Trading | NA | NA |
| AMC Charge | ₹ 400/- (1st year Free). | ₹ 700/- (1st year Free). |
| DP Transaction Fees | ₹ 16/per transaction. | ₹ 25/per transaction. |
| Offline order placing Charge | Free | ₹ 25 /per call. |
| Sebi Charges | Rs.15/per cr. | Rs.15/per cr. |
| GST | 18% on Brokerage + Transaction charges. | 18% on Brokerage + Transaction charges. |
| Stamp Duty | As per Clients state. | As per Clients state. |
AVAILABLE TRADING PLATFORM / SOFTWARE COMPARISON
| Trading Platforms / Software | Sharekhan Securities | ICICI Direct |
| Desktop Trading Platform | Trade Tiger | Trade Racer |
| Web Based | newtrade.sharekhan.com | secure.icicidirect.com |
| Mobile Application | Sharekhan Mobile App | ICICI Direct Mobile |
TRADING PLATFORM DETAILS COMPARISON
| Trading Platform Details | Sharekhan Securities | ICICI Direct |
| Demo (Desktop) Platform | Yes, Available ✔ | Demo Link |
| Windows Desktop platform | Yes, Available ✔ | Yes, Available ✔ |
| MAC Desktop platform | No, ✖ | No, ✖ |
| Web Trading URL | Yes, Available ✔ | Yes, Available ✔ |
| Web Trading Portals Info | Yes, Available ✔ | Yes, Available ✔ |
| Mobile Site | Yes, Available ✔ | Yes, Available ✔ |
| Mobile Trading Availability | Yes, Available ✔ | Yes, Available ✔ |
| Mobile Trading Application | Download Link | Download Link |
| Mobile App Demo | Demo Link | Demo Link |
| Android / Ios Mobile App | Yes, ✔ Both Available | Yes, ✔ Both Available |
CHARTING FACILITY COMPARISON
| Charting | Sharekhan Securities | ICICI Direct |
| Intraday (Day Chart) | Yes, Available ✔ | Yes, Available ✔ |
| End of Day (Daily Chart) | Yes, Available ✔ | Yes, Available ✔ |
| Coding/Backtesting | No, ✖ | No, ✖ |
REPORTING COMPARISON
| Reporting | Sharekhan Securities | ICICI Direct |
| Trade Online Reports | Yes, Available ✔ | Yes, Available ✔ |
| PNL Online Reports | Yes, Available ✔ | Yes, Available ✔ |
| Online Contract Notes | Yes, Available ✔ | Yes, Available ✔ |
TRADING SUPPORT AND TOOLS COMPARISON
| Support & Tools | Sharekhan Securities | ICICI Direct |
| Research & Tips | Yes, Available ✔ | Yes, Available ✔ |
| Brokerage Calculator | No, ✖ | No, ✖ |
| Span Margin Calculator | No, ✖ | No, ✖ |
| Trailing Stoploss | Yes, Available ✔ | No, ✖ |
| Training & Education | Yes, ✔ Blogs, Articles | Yes, ✔ Blogs, Articles |
TRADING FEATURES COMPARISON
| Useful Trading Features | Sharekhan Securities | ICICI Direct |
| 3 in 1 Account (Bank+Trading+Demat) | No, ✖ | Yes, Available ✔ |
| Instant Fund withdrawal | No, ✖ | Yes, Available ✔ |
| Relationship Managers (RM) | Yes, Available ✔ | Yes, Available ✔ |
| Charts | Yes, Available ✔ | Yes, Available ✔ |
| Algo Trading / Robot | No, ✖ | No, ✖ |
| Mobile SMS Alerts | Yes, Available ✔ | Yes, Available ✔ |
| Online Demo | Yes, Available ✔ | Yes, Available ✔ |
| Online Portfolio | Yes, Available ✔ | Yes, Available ✔ |
| Margin for Future Trading | Yes, Available ✔ | Yes, Available ✔ |
| Combined Records for Equity & Commodity | Yes, Available ✔ | Yes, Available ✔ |
| Intraday Sq.off Timing | 3.15 PM | 3.15 PM |
| Can NRI Trade | Yes, Available ✔ | Yes, Available ✔ |
| Extra Features | Ask to Broker | Ask to Broker |
SERVICES AND AVAILABLE OPTION CATEGORY COMPARISON
| Investment Service and Available Options | Sharekhan Securities | ICICI Direct |
| Equity Cash & Future & Option | Yes, Available ✔ | Yes, Available ✔ |
| Currency Derivatives (Forex) | Yes, Available ✔ | Yes, Available ✔ |
| Commodity | Yes, Available ✔ | Yes, Available ✔ |
| Online IPO Request | Yes, Available ✔ | Yes, Available ✔ |
| Mutual Funds (MF) | Yes, Available ✔ | Yes, Available ✔ |
| Bonds / Negotiable Certificate of Deposit | Yes, Available ✔ | Yes, Available ✔ |
| Exchange-Traded Fund (ETF) | Yes, Available ✔ | Yes, Available ✔ |
| Banking Services | No, ✖ | Yes, Available ✔ |
| Direct Insurance | Yes, Available ✔ | Yes, Available ✔ |
| Forex Investment | Yes, Available ✔ | Yes, Available ✔ |
| MF SIP Investments | Yes, Available ✔ | Yes, Available ✔ |
| PMS Services | Yes, Available ✔ | Yes, Available ✔ |
| Other Options | Ask to Broker | Ask to Broker |
FUND ADD / FUND WITHDRAWAL PROCEDURE COMPARISON
| Fund Add/Withdrawal Process | Sharekhan Securities | ICICI Direct |
| Fund Pay In and Pay out | Add Fund: Cheque, Online Bank TraNsfer using IMPS, NEFT or RTGS, UPI, Net-Banking and payment gatway. Withdrawal fund: Bank Tranfer | Add Fund: Cheque, Online Bank TraNsfer using IMPS, NEFT or RTGS, UPI, Net-Banking and payment gatway. Withdrawal fund: Bank Tranfer |
| Time for Payout | 24 hours (working days) | 24 hours (working days) |
| Linked Bank | Near about 22 bank available for fund credit and Rs.9 for per transaction. | You can linked ICICI Bank account |
TRADING ORDER TYPES COMPARISON
| Trading Order Types | Sharekhan Securities | ICICI Direct |
| Cash N Carry (CNC Order) | Yes, Available ✔ | Yes, Available ✔ |
| Margin Intraday Square (MIS Order) | Yes, Available ✔ | Yes, Available ✔ |
| Normal (NRML Order) | Yes, Available ✔ | Yes, Available ✔ |
| Cover Order | Yes, Available ✔ | Yes, Available ✔ |
| Bracket Order | Yes, Available ✔ | No, ✖ |
| Buy Today Sell Tomorrow (BTST) | Yes, Available ✔ | No Information |
| Sell Today Buy Tomorrow (STBT) | Yes, Available ✔ | No Information |
| AMO -After Market Order | Yes, Available ✔ | Yes, Available ✔ |
| GTG-Good Till Cancelled | Yes, Available ✔ | Yes, Available ✔ |
CUSTOMER CARE SERVICES AND NUMBERS COMPARISON
| Customer Care Services | Sharekhan Securities | ICICI Direct |
| Customer Care Service 24/7 | No, ✖ | No, ✖ |
| Email Support | Yes, Available ✔ | Yes, Available ✔ |
| Live Chat Online | Yes, Available ✔ | No, ✖ |
| Phone Support | Yes, Available ✔ | Yes, Available ✔ |
| Toll-Free Number | Yes, Available ✔ | Yes, Available ✔ |
| Support by Branch | Yes, Available ✔ | Yes, Available ✔ |
| Customer Care Contact Number | 022 25753200 | 1860 123 1122 |
| Account Opening Procedure | Paperless | Paperless |
| Customer Support Email | [email protected] | [email protected] |
| Complaints Support Email | [email protected] | [email protected] |
| Educational Blog | Yes, Available ✔ | Financial Services Blog |
| Head Office Address | ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai – 400020 | ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai – 400020 |
INVESTMENT ADVICE/TIPS/ RESEARCH & REPORTS COMPARISON
| Investment Advice -Tips, Research & Reports | Sharekhan Securities | ICICI Direct |
| Equity Research | Yes, Available ✔ | Yes, Available ✔ |
| Mutual Fund Research | Yes, Available ✔ | Yes, Available ✔ |
| ETF Research | No, ✖ | No, ✖ |
| Daily Report | Yes, Available ✔ | Yes, Available ✔ |
| Free Tips- Advisory | Yes, Available ✔ | Yes, Available ✔ |
| Company Result Analysis | Yes, Available ✔ | Yes, Available ✔ |
| News & Alerts | Yes, Available ✔ | Yes, Available ✔ |
SHAREKHAN VS ICICI DIRECT ADVANTAGES & DISADVANTAGES COMPARISON
| Advantages & Disadvantages | Sharekhan Securities | ICICI Direct |
| Pros / Likes | Most know Stock broker in India | 3-IN-1 Account Avialble |
| Very good Customer Care Support | Excellent Customer Care Support | |
| Pan india presence | Branches in your city. | |
| Fast & high tech trading platform | Fast & Secure Trading Platform | |
| Excellent equity research | Experince in stock broking | |
| cons / Dislikes | High Brokerage charges | High Brokerage Charges |
| ETF Research not available | MCX and NCDEX commodity trading is unavailable. | |
| 3-in-1 account not available | Higher charges of Rs.25 per transaction for Demat. | |
| No Algo Trading | Rs.25 Extra for call n trade. | |
| Promotion or offer | 1st Year Free Demat Annual Maintenance Charges (AMC) | 1st Year Free Demat Annual Maintenance Charges (AMC) |
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