ICICI Direct Vs Zerodha Vs Upstox step-by-step comparison between all aspect of share brokers like Active clients, Trading platform, Brokerage charges, Customer care supports & tools, Margin/leverage, Account opening charges etc.
ICICI Direct Vs Zerodha Vs Upstox Side-by-side Comparison
| Broker Name | ICICI Direct | Zerodha | Upstox |
| Broker Info | ICICI Direct Review | Zerodha Review | Upstox Review |
ICICI Direct Vs Zerodha Vs Upstox Background.
ICICI Direct Vs Zerodha Vs Upstox compare- Basic Background.
| Background | ICICI Direct | Zerodha | Upstox |
| Incorporation Year | 2000 | 2010 | 2011 Started as RKSV |
| Broker Services | Full-Service Discount Broker | Discount Broker | Discount Broker |
| Website URL | www.icicidirect.com | www.zerodha.con | www.upstox.com |
| Contact Number | 1860 123 1122 | 080-40402020 | 022-61309999 |
| Exchanges Accessible | NSE, BSE | NSE, BSE, MCX-SX & MCX | NSE, BSE, MCX-SX & MCX |
| Demat (NSDL/CDSL) | NSDL & CDSL | CDSL – ZERODHA SECURITIES PVT. LTD. | NSDL- Partnership with ILFS |
| Active Total Client | 10,00,000+ Clients | 8,00,000+ Clients | 100000+ Clients |
Introduction
ICICI Direct Vs Zerodha Vs Upstox compare – Small Reviews and Broker Inquiry form.
| Introduction | Broker Reviews / Opinion |
| ICICI Direct | ICICI Direct is a subsidary of ICICI bank. ICICIDirect is india’s one of the top 5 full service stock broker. Offers all services at one palce like Trading account+ Bank account+ Demat Account |
| Zerodha | Zerodha is discount broker with Rs.20 per executed order brokerage plan. Customer care support is very good. They offers Lowest trade commissions and margin rates in the industry. Web Trading is easy to use and a great compliment to the New Pi desktop platform. |
| Upstox | Upstox is reputed discount broker with low brokerage charges for per order. Customer care support is very good. Upstox is suitable for both the intraday trader as well as investors. |
Broker Ratings and Reviews
ICICI Direct Vs Zerodha Vs Upstox compare – Star ratings and reviews range of 1 to 5.
| Broker Rating/Reviews | ICICI Direct | Zerodha | Upstox |
| Opening Charges | ★★★★ | ★★★★★ | ★★★★★ |
| Commissions & Fees | ★★★★ | ★★★★★ | ★★★★★ |
| Trading Platforms & Tools | ★★★★ | ★★★★★ | ★★★★★ |
| Order Execution | ★★★★ | ★★★★★ | ★★★★★ |
| Fund Add/Withdraw | ★★★★ | ★★★★★ | ★★★★★ |
| Customer Services | ★★★★ | ★★★★★ | ★★★★ |
| Overall Rating | ★★★★ | ★★★★★ | ★★★★ |
Usable for Investors Category
ICICI Direct Vs Zerodha Vs Upstox Online compare – This stockbroker is useful for what kind of investor.
| Useful for Type of Investors | ICICI Direct | Zerodha | Upstox |
| Day Traders | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Active Investor/Trader | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Investor | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
Account Opening Fees and AMC
ICICI Direct Vs Zerodha Vs Upstox compares – Comparison of two share broker for Trading Account, AMC etc.
| Account Opening Fees and AMC | ICICI Direct | Zerodha | Upstox |
| Trading Account Opening Charges | ₹ 975 | Rs. 300 – for Trading & DEMAT | Rs.150 for Equity |
| Trading Annual Maintenance Charges | ₹ 0 | Free | Free |
| Demat Account Opening Fees | ₹ 0 | Rs. 300 – for Trading & DEMAT | Rs.150 |
| Demat Annual Maintenance Charges | ₹ 700 | Rs.300 + 18% GST for individuals | Rs.150/Per Annum (1st Year Free) |
| Commodity Fees | NA | Rs. 200 – for commodity account | Rs.150 for Commodity Account |
| Offer DP Service | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
Available Trading Brokerage Plans
ICICI Direct Vs Zerodha Vs Upstox compare – What types of brokerage plans are available to this stock broker?
| Available Brokerage Plans | ICICI Direct | Zerodha | Upstox |
| Monthly Subscription | Not Available, ✖ | Not Available, ✖ | Yes, Available ✔ |
| Yearly Subscription | Not Available, ✖ | Not Available, ✖ | Not Available, ✖ |
| Multiple Subscription | Not Available, ✖ | Not Available, ✖ | Not Available, ✖ |
Trading Brokerage Charges
ICICI Direct Vs Zerodha Vs Upstox compare – A complete comparison of brokerage charges between shares brokers for all segments.
| Brokerage Charges | ICICI Direct | Zerodha | Upstox |
| Plan Subscription Summery | Percentage Based Brokerage Charges | Zerodha charges Only Rs.20 Per order for all segments and Rs.0 for Equity Delivery. | Upstox charges Only Rs.20 Per order for all segments and Rs.0 for Equity Delivery. |
| Equity Intraday Charges | Equity Intraday 0.05% | Rs.20/executed order or 0.01% whichever is lower. | Rs.20/executed order or 0.01% whichever is lower. |
| Equity Delivery Charges | Delivery 0.25%- Negotiable | Free | Free |
| Equity Futures Charges | One side for Intraday & 0.05% on Turnover overnight | Rs.20/executed order or 0.01% whichever is lower. | Rs.20/executed order or 0.01% whichever is lower. |
| Equity Options Charges | Intraday ₹ 25 Per lot for Intraday & Overnight ₹ 95 per lot | Rs.20/executed order or 0.01% whichever is lower. | Rs.20/executed order or 0.01% whichever is lower. |
| Currency Futures Charges | One side for Intraday & 0.05% on Turnover overnight | Rs.20/executed order or 0.01% whichever is lower. | Rs.20/executed order or 0.01% whichever is lower. |
| Currency Options Charges | Intraday ₹ 25 Per lot for Intraday & Overnight ₹ 95 per lot | Rs.20/executed order or 0.01% whichever is lower. | Rs.20/executed order or 0.01% whichever is lower. |
| Commodity Charges | NA | Rs.20/executed order or 0.01% whichever is lower. | Rs.20/executed order or 0.01% whichever is lower. |
| Minimum Brokerage Fees | 0.05% OR 5 Paisa on 100 rupees | 0.01% Minimum | 0.01% Minimum |
| Any Hidden Cost | No, ✖ | No, ✖ | No, ✖ |
| Call & Trade Charges | First 20 Calls Free Than ₹ 25 per call & trade | Rs 20 + 18% GST per order | Rs 20 + 18% GST per order |
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Available Margins / Leverage
ICICI Direct Vs Zerodha Vs Upstox compare – Full comparison of the Available margins for all segments.
| Margins or Leverage | ICICI Direct | Zerodha | Upstox |
| Equity Margin Intraday | Upto 16x times for equity cash. | No Margin for Delivery. | Up to 15 times-Base Plan & Up to 20 times-Priority Plan. |
| Equity Margin Delivery | Upto 8x times for equity delivery | Up to 12.5 times equity intraday margin. | No Margin for Delivery. |
| Equity Margin Futures | Upto 8x times for equity futures | Up to 2 times for future. | Normal Margin-Up to 4 times for Index & Stock future. Priority Plan- Up to 5 times for Index & Stock future. |
| Equity Margin Options | Upto 5x times for equity options | Up to 3 times for shorting options, No for buying options. | Normal Margin-Up to 4 times for Index & Stock option short. Priority Plan- Up to 5 times for Index & Stock options. No margin for option buying. |
| Currency Margin Futures | Upto 8x for currency futures | Up to 2.5 times for Intraday margin. 100% for carry forward. | NRML Plan: 4 times. Priority Plan: 4 times. NRML CO: 4 times. Priority CO: 5 times |
| Currency Margin Options | Upto 8x for currency options | Up to 2.5 times for intraday, 100% for carry forward. | NRML Plan: 4 times. Priority Plan: 4 times. NRML CO: 4 times. Priority CO: 5 times |
| Commodity Margin | NA | Up to 2.5 times for intraday, 100% for carry forward. | NRML Plan: 2.5 times. Priority Plan: 3 times. NRML CO: 3 times. Priority CO: 4 times. |
Transparency and Transaction and other Government charges, Tax e s
ICICI Direct Vs Zerodha Vs Upstox compare – Comparison of all government charges and Taxes
| Transparency & Other Fees | ICICI Direct | Zerodha | Upstox |
| Equity Day Trading | 0.00325% or Rs.325/per crore. | 0.00325% or Rs.325/per crore. | 0.00325% or Rs.325/per crore. |
| Equity Delivery | 0.00325% or Rs.325/per crore. | 0.00325% or Rs.325/per crore. | 0.00325% or Rs.325/per crore. |
| Equity Futures Trading | 0.0019% or Rs.190/per crore. | 0.0021% or Rs.210/per crore. | 0.0021% or Rs.210/per crore. |
| Equity Options Trading | 0.05% or Rs.5000/per crore. | 0.053% or Rs.5300/per crore. | 0.055% or Rs.5500/per crore. |
| Currency Futures Trading | 0.0011% or Rs.110/per crore. | 0.00135% or Rs.135/per crore. | 0.0015% or Rs.150/per crore. |
| Currency Options Trading | 0.04% or Rs.4000/per crore. | 0.044% or Rs.4400/per crore. | 0.06% or Rs.6000/per crore. |
| Commodities Trading | NA | Agri: Rs.275 per crore & Non-Agri: Rs.360 per crore. | Agri: Rs.275 per crore & Non-Agri: Rs.360 per crore. |
| AMC Charge | ₹ 700/- (1st year Free). | Free for Trading AMC. Rs.300 PA for Demat AMC | Free for Trading AMC. Rs.150 PA for Demat AMC |
| DP Transaction Fees | ₹ 25/per transaction. | Equity Stock: Rs 13.5 per scrip charged on T+2 days(+18% GST), Mutual Funds: Rs 5.5 per scrip charged on the date of redemption(+18% GST) | Rs 15.50 per debit instruction |
| Offline order placing Charge | ₹ 25 /per call. | Rs. 20 per order | Rs. 20 per order |
| Sebi Charges | Rs.15/per cr. | Rs.15/per cr. | Rs.15/per cr. |
| GST | 18% on Brokerage + Transaction charges. | 18% on Brokerage + Transaction charges. | 18% on Brokerage + Transaction charges. |
| Stamp Duty | As per Clients state. | As per Clients state. | As per Clients state. |
Available Trading Platform / Software
ICICI Direct Vs Zerodha Vs Upstox compare – All three trading platform names and URL path to download.
| Trading Platforms / Software | ICICI Direct | Zerodha | Upstox |
| Desktop Trading Platform | Trade Racer | Zerodha Pi | Dartstock/NEST TRADER/FOX TRADER |
| Web Based | secure.icicidirect.com | kite.zerodha.com | pro.upstox.com |
| Mobile Application | ICICI Direct Mobile | Kite by Zerodha | Upstox |
Trading Platform Details
ICICI Direct Vs Zerodha Vs Upstox compare – Side-by-side comparison of trading platforms features.
| Trading Platform Details | ICICI Direct | Zerodha | Upstox |
| Demo (Desktop) Platform | Demo Link | Yes, Available ✔ | Yes, Available ✔ |
| Windows Desktop platform | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| MAC Desktop platform | No, ✖ | No, ✖ | No, ✖ |
| Web Trading URL | secure.icicidirect.com | kite.zerodha.com | pro.upstox.com |
| Web Trading Portals Info | Yes, Available ✔ | zerodha.com | Upstox.com |
| Mobile Site | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Mobile Trading Availability | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Mobile Trading Application | Download Link | Kite zerodha | Upstox |
| Mobile App Demo | Demo Link | Demo | Demo |
| Android / Ios Mobile App | Yes, ✔ Both Available | Yes, ✔ Both Available | Yes, ✔ Both Available |
Charting Facility
ICICI Direct Vs Zerodha Vs Upstox compare – Charts, types of charts and more.
| Charting | ICICI Direct | Zerodha | Upstox |
| Intraday (Day Chart) | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| End of Day (Daily Chart) | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Coding/Backtesting | No, ✖ | Not Available, ✖ | Not Available, ✖ |
Reporting
ICICI Direct Vs Zerodha Vs Upstox compare – Profit and loss Statements, Trading details on register email id and trading contract notes.
| Reporting | ICICI Direct | Zerodha | Upstox |
| Trade Online Reports | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| PNL Online Reports | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Online Contract Notes | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
Trading Support and Tools
ICICI Direct Vs Zerodha Vs Upstox compare – Complete comparison between tools and other supported options.
| Support & Tools | ICICI Direct | Zerodha | Upstox |
| Research & Tips | Yes, Available ✔ | No, ✖ | No, ✖ |
| Brokerage Calculator | No, ✖ | Yes, Available ✔ | Yes, Available ✔ |
| Span Margin Calculator | No, ✖ | Yes, Available ✔ | Yes, Available ✔ |
| Trailing Stoploss | No, ✖ | No, ✖ | No, ✖ |
| Training & Education | Yes, ✔ Blogs, Articles | Yes, ✔ Blogs, Articles | Yes, ✔ Blogs, Articles |
Trading Features
ICICI Direct Vs Zerodha Vs Upstox compare – Before open account with any two share broker of this pls compare available features rather than buying and selling.
| Useful Trading Features | ICICI Direct | Zerodha | Upstox |
| 3 in 1 Account (Bank+Trading+Demat) | Yes, Available ✔ | Yes, Available ✔ Link with IDFC bank | No, ✖ |
| Instant Fund withdrawal | Yes, Available ✔ | No, ✖(24 hours) | No, ✖(24 hours) |
| Relationship Managers (RM) | Yes, Available ✔ | No, ✖ | No, ✖ |
| Charts | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Algo Trading / Robot | No, ✖ | No, ✖ | No, ✖ |
| Mobile SMS Alerts | Yes, Available ✔ | Yes, Available ✔(Trade SMS ALERT : Rs.1 Per SMS) | Yes, Available ✔(Free) |
| Online Demo | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Online Portfolio | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Margin for Future Trading | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Combined Records for Equity & Commodity | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Intraday Sq.off Timing | 3.15 PM | 3.20 PM | 3.15 PM |
| Can NRI Trade | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Extra Features | Ask to Broker | Pivot Point Indicator on Chart | Pivot Point Indicator on Chart |
Services and Available Option Category
ICICI Direct Vs Zerodha Vs Upstox compare – Many share brokers offer investment options like banking, insurance etc.
| Investment Service and Available Options | ICICI Direct | Zerodha | Upstox |
| Equity Cash & Future & Option | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Currency Derivatives (Forex) | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Commodity | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Online IPO Request | Yes, Available ✔ | No, ✖ | No, ✖ |
| Mutual Funds (MF) | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Bonds / Negotiable Certificate of Deposit | Yes, Available ✔ | No, ✖ | No, ✖ |
| Exchange-Traded Fund (ETF) | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Banking Services | Yes, Available ✔ | No, ✖ | No, ✖ |
| Direct Insurance | Yes, Available ✔ | No, ✖ | No, ✖ |
| Forex Investment | Yes, Available ✔ | No, ✖ | No, ✖ |
| MF SIP Investments | Yes, Available ✔ | No, ✖ | No, ✖ |
| PMS Services | Yes, Available ✔ | No, ✖ | No, ✖ |
| Other Options | Ask to Broker | Ask to Broker | Ask to Broker |
Fund ADD / Fund Withdrawal Procedure
ICICI Direct Vs Zerodha Vs Upstox compares – Comparison of Fund pay-in & Payout available options, Timing and available banks.
| Fund Add/Withdrawal Process | ICICI Direct | Zerodha | Upstox |
| Fund Pay In and Pay out | Add Fund: Cheque, Online Bank TraNsfer using IMPS, NEFT or RTGS, UPI, Net-Banking and payment gatway. Withdrawal fund: Bank Tranfer | Add Fund: Cheque, Online Bank TraNsfer using IMPS, NEFT or RTGS, UPI, Net-Banking and payment gatway. Withdrawal fund: Bank Tranfer | Add Fund: Cheque, Online Bank TraNsfer using IMPS, NEFT or RTGS, UPI, Net-Banking and payment gatway. Withdrawal fund: Bank Tranfer |
| Time for Payout | 24 hours (working days) | 24 hours (working days). | 24 hours (working days). |
| Linked Bank | You can linked ICICI Bank account | Near about 22 bank available for fund credit and Rs.9 for per transaction. | Near about 30 bank available for fund credit and Rs.7 for per transaction. |
Trading Order Types
ICICI Direct Vs Zerodha Vs Upstox compare – A side-by-side comparison of differently
| Trading Order Types | ICICI Direct | Zerodha | Upstox |
| Cash N Carry (CNC Order) | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Margin Intraday Square (MIS Order) | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Normal (NRML Order) | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Cover Order | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Bracket Order | No, ✖ | Yes, Available ✔ | Yes, Available ✔ |
| Buy Today Sell Tomorrow (BTST) | No Information | Yes, Available ✔ | Yes, Available ✔ |
| Sell Today Buy Tomorrow (STBT) | No Information | Yes, Available ✔ | Yes, Available ✔ |
| AMO -After Market Order | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| GTG-Good Till Cancelled | Yes, Available ✔ | No, ✖ | No, ✖ |
Customer Care Services and Numbers
ICICI Direct Vs Zerodha Vs Upstox compare – Customer care complete comparison.
| Customer Care Services | ICICI Direct | Zerodha | Upstox |
| Customer Care Service 24/7 | No, ✖ | No, ✖ | No, ✖ |
| Email Support | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Live Chat Online | No, ✖ | No, ✖ | No, ✖ |
| Phone Support | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔ |
| Toll-Free Number | Yes, Available ✔ | No, ✖ | No, ✖ |
| Support by Branch | Yes, Available ✔ | Yes, Available ✔ | Yes, Available ✔(Main Office) |
| Customer Care Contact Number | 1860 123 1122 | 91 8040402020 | 91 2261309999 |
| Account Opening Procedure | Paperless | Paperless | Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Complaints Support Email | [email protected] | [email protected] | [email protected], [email protected] |
| Educational Blog | Financial Services Blog | Yes, Available ✔ | Yes, Available ✔ |
| Head Office Address | ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai – 400020 | #153/154 4th Cross Dollars Colony, Opp. Clarence Public School, J.P Nagar 4th Phase, Bangalore – 560078 | 30th Floor, Sunshine Tower, Senapati Bapat Marg, Dadar West, Mumbai 400013 |
Investment Advice/Tips/ Research & Reports
ICICI Direct Vs Zerodha Vs Upstox compare – Comparison of Advisory, Analysis reports, and Tips, research etc.
| Investment Advice -Tips, Research & Reports | ICICI Direct | Zerodha | Upstox |
| Equity Research | Yes, Available ✔ | No, ✖ | No, ✖ |
| Mutual Fund Research | Yes, Available ✔ | Yes, Available ✔ | No, ✖ |
| ETF Research | No, ✖ | No, ✖ | No, ✖ |
| Daily Report | Yes, Available ✔ | No, ✖ | No, ✖ |
| Free Tips- Advisory | Yes, Available ✔ | No, ✖ | No, ✖ |
| Company Result Analysis | Yes, Available ✔ | No, ✖ | No, ✖ |
| News & Alerts | Yes, Available ✔ | No, ✖ | No, ✖ |
Advantages & Disadvantages
ICICI Direct Vs Zerodha Vs Upstox compare – Promotional offers Pros and Cons share broker comparison
| Advantages & Disadvantages | ICICI Direct | Zerodha | Upstox |
| Pros / Likes | 3-IN-1 Account Avialble | Rs. 0 for Equity Delivery. | No charges for Equity Delivery |
| Excellent Customer Care Support | Excellent Trading Platforms. | Technically high-edge Trading Platform | |
| Branches in your city. | Customer care support is very good. | Excellent Customer care Support | |
| Fast & Secure Trading Platform | Easy account openign procedure. | Direct mutual fund investments. | |
| Experince in stock broking | Direct mutual fund investmenst. | Different types of orders types available. | |
| cons / Dislikes | High Brokerage Charges | Rs.20 Extra for call n trade. | No stock tips / advisory. |
| MCX and NCDEX commodity trading is unavailable. | No stock advisory. | Online IPO Application not available. | |
| Higher charges of Rs.25 per transaction for Demat. | Online IPO Application not available. | Rs.20 Extra for call n trade. | |
| Rs.25 Extra for call n trade. | |||
| Promotion or offer | 1st Year Free Demat Annual Maintenance Charges (AMC) | Free equity delivery trading and only Rs.20 or 0.01 % whichver is lowest brokergerage charges | Free equity delivery trading and only Rs.20 or 0.01 % whichever is lowest brokerage charges. |
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